We can say quite easily that YouTube is the most famous video streaming and sharing site in the world. Google acquired it in 2005 for just $41.65 billion. It is a source of entertainment for some, an earning way for others, and a great platform to brand your talent and products to a vast audience.
Your brand can be successful if you promote your videos on YouTube and connect with millions of users. YouTube’s indexing algorithms are not very quick; when you upload a video, it takes time for the algorithm to find and send it to the relevant audience. Hence you need to use the viewer’s activity time to promote your videos at the right time.
Based on existing research, we conclude here some best time and days to publish your YouTube videos on the platform:
For the highest level of engagement, you can post on Friday, Saturday, or Wednesday. These days of the week, people are usually free or want some entertainment after the long week’s work. Hence you can post on these days to gain a large number of views.
The best time for publishing is considered as 5 PM till 9 PM of the day. After which, you will witness diminishing results in user engagement. People are generally free in the evening till night and use this as a personal time to relax or have fun.
You can also use Sundays for posting but either earlier in the morning (between 8 AM to 11 AM) or later in the second half of the day (after 5 PM). This early morning uploading gives sufficient time for YouTube to crawl and recognize the topic, then feed it to the relevant audience.
Sometimes, the early morning posts, posted on weekdays, will help you get the best of both the eastern and western worlds. Due to time differences, either the east coasters are going for their work, or the west coasters are enjoying their lunch breaks. To get this benefit of viewer engagement, you will need to carefully analyze the time zone difference between the geographical extremes of your audience.
Conclusion:
If you are looking for the best time to post on YouTube, then you will have to know certain things beforehand. Like where are your majority of audience located, where you want to target your videos, which time zone they are located, and more? These metrics will help you determine the time when your videos will have maximum reach. Also, make sure to post the videos beforehand as the YouTube algorithms are not instantaneous. You can check some of the above suggestions for the best time to post on YouTube.
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