With the rise in social media applications, Instagram has become a significant hub for businesses and marketers. The internet is filled with a plethora of tips and tricks to get the best out of your Instagram account, but the dilemma is to determine and pick the appropriate ones.
The technical up-gradation of Instagram has never been this rapid. So, let us guide you through the ultimate cheatsheet for posting on Instagram that will not only attract your followers but reach a wider audience globally.
1. Focus More On Posting Portrait Pictures
Portrait pictures occupy a prominent space on your display feed, making your content stand out effectively from others. So, if stuck with a landscape picture, crop it to portrait. In case you are thinking of posting videos or reels, then taking professional help will also be beneficial. You can check out video editors like inVideo while creating such reels and short videos.
2. Don’t Post Your Content During Busy Hours
Posting something when everyone’s online to get maximum exposure doesn’t always work. Every brand and business posts their content during rush hours when everyone’s online, so the competition increases significantly. This means that there are higher chances of your post getting ignored or generating minimal exposure. You have to find the best time to post on Instagram, and we would suggest it is best to post consistently every day at a particular time when most of your target audience is online.
3. Keep Your Caption As Short As Possible
Businesses often face the dilemma to deliver their messages in a conversational yet professional way through captions. The solution is simple - use keywords, keep it short, concise and straightforward. You will find that Instagram posts come with small blog captions nowadays, but do they really bring results? The Instagram algorithm accounts for the amount of time a user spends on a post, so we think it would be wise and effective to prioritize sending concise and straightforward messages via captions.
4. Let The Hashtags Pour In!
It’s best to use at least 30 hashtags in your post. Some people are never fond of using general hashtags since they feel that it has never helped their content be discovered. However, the hashtags with 90K-600K publications are the most effective ones. Know your content niche, find the best and most relatable hashtags (at least 30) and go with them. Also, try to keep your caption separate from the 30 hashtags to increase your content readability and make the post look more clean and professional.
5. Never Miss Out on Adding the Location
Always be specific while adding a location to your post. If your picture was taken in a cafe, then tag that particular cafe. It will help your post stand out from others, get shares from other small businesses like the cafe itself, and get you more exposure.
Conclusion
No matter how many cheat sheets you scroll through, if the content is not good to start with, there will be no magical result. Remember, if you have great content, half your job is already done. A cheat sheet is then an added bonus to get you noticed.
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