Instagram has emerged as the most popular social media platform of the decade and observes massive growth across people of different age groups. Businesses have started leveraging the platform to convey their brand message to the viewer.
From billion-dollar companies to budding start-ups, Instagram offers a fair platform for businesses to establish their digital identity via Instagram marketing.
While this seems like a perfect opportunity to appeal to your target group, there are thousands of brands competing for user attention. Unless your content is visually attractive, viewers will be likely to scroll past your content. Here are some tips to improve the visual appeal of your Instagram content.
Choose a Color Scheme
A consistent color scheme is the first step to improving the visual appeal of your Instagram post. Start by making a call on the colors that reflect your brand. Ideally, you should choose 2 to 3 colors so that your posts can be a combination of these. When you use such colors repeatedly, people tend to associate it with your brand.
For the best results, you can come up with a unique editing style where the saturation of your brand colors is increased. You can also use images with strategic placements of objects in your theme colors. Such proactive measures established brand familiarity and work in favor of your marketing initiatives.
Use a Single Filter
It is worth the effort to spend time and find out the Instagram filter that is most suitable for you. Post that, try to restrict yourself to using that filter for all your images and videos. Using the same filer makes your content connected and coherent. Considering the affinity of people towards pattens, this makes your followers comfortable and earns their loyalty.
Audit Your Images
Building an Instagram reputation takes effort, and you can spoil it with a few ill-placed images or videos. It is a good practice to conduct a self-audit of your images and videos before posting them on Instagram. That way, you can ensure that your post is in alignment with your visual theme and works with your style, color scheme, and other quality benchmarks.
Leverage Natural Lighting
A look at the unsuccessful lighting of Instagram reveals that most of the low-quality images and clips were shot at and lighting. Avoid light from a lamp or mixing light of different temperatures.
When you use high-quality natural lights, you can expect higher sharpness and better output quality. This will make your brand come off as professional and improve your brand's respect in the market. Although InVideo, iMovie, Animoto, and other video editing tools let you color correct the clips, those shot in natural light give a better result.
With the above tips, you can transform the look of your Instagram feed. As you set a professional digital image of your brand, you can use this to attract people to spend time on your feed page. Once you have their attention, it is easier for you to convince them into making a purchase and make better conversions.
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