Back in 2005, YouTube entered the market with the idea of providing people with a platform to share videos about anything and everything. This idea provided the world with one of the finest social media platforms. The growth of YouTube has been very rapid and tremendous right since then. Back in 2005, when it got launched as beta, it served around thirty thousand people every day. Now it is the second most used social media platform worldwide with 2.29 billion on board! This large user base has created a space for talent to get recognized. With YouTube, people can promote themselves, their ventures, or post for entertainment purposes.
Alongside providing people with a place to share content and interact through videos, YouTube also lays out a platform to earn. At present, there are around 50 million content creators on YouTube. Among these, approximately 2 million creators can earn six figures by uploading content on the platform.
YouTube Content Strategy:
The question arises what kind of content should one make? Every type of content has viewership, but what trends the most? Going by the data, currently, the videos relating to unboxing top the charts. Educational videos are next in line. But is it necessary to make videos only relating to these domains that would get you the limelight? The answer is a big no!
YouTube works based on an algorithm that recommends its user the type of videos he would prefer to watch. These recommendations are based on the search and watch history of an individual. For instance, a student usually searching for educational content would get recommended about various educational channels. On the other hand, a person showing interest in music would get recommendations relating to the same and on and on. So it turns out to be crucial to understand that one should post on YouTube based on the viewer's activity.
What is the best time to post on YouTube?
Another major factor affecting viewership is the time to post a video. Therefore, the creator has to decide the best time to post on youtube so that his content gets maximum viewership. As per the statistics, YouTube records the highest traffic between 2 pm to 4 pm enabling it to be a suitable time to post. But at the same time, one should not be restricted to this time slot. Creators should also focus on the timings when his targeted population is most active on the platform.
How to create eye-catching content?
Just having the relevant idea for content is not enough. One needs to present it to the users in a manner that pleases them. Invideo provides people with a one-stop solution to make and edit a video easily within 10 minutes! A vast collection of dynamic templates make the process of editing seamless. Got a thought of recording your first YouTube video? Invideo is worth a try!
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