Different social media platforms have their own peak time during which posts receive greater engagement. For instance, LinkedIn, a business-related and job searching platform, has peak times during business hours.
Facebook and Instagram, being social platforms, receive the highest activity rate early morning and later at night when people return home from work.
The best time to post on youtube, for instance, is from 2 pm to 4 pm on Monday, Tuesday, and Wednesday, and from 12 pm to 3 pm on Thursday and Friday.
Suitable Time Frames to Upload Across Various Platforms
Since different social media platforms serve various audiences and use-cases, here are the best times to upload content on some of the most popular ones -
Receiving traffic from Facebook is getting tedious due to the declining traffic, leading Facebook to become a pay-per-click platform.
However, since Facebook is the world’s biggest platform with over 2 billion users, sharing organic posts with your audience will still drive engagement.
As per a Buffer study, the ideal time to upload content on Facebook is between 1 pm and 3 pm during the week and Saturdays. Engagement rates came out 18% higher on Thursdays and Fridays.
People post over 500 million tweets each day, which amounts to 5,787 tweets per second. Besides the benefit of reaching out to significant users, it also becomes more tedious to stand out in a sea of tweets.
Twitter employs an algorithm to prioritize posts that it believes users will want to see rather than posting tweets chronologically.
The most popular times to post on Twitter, according to SocialPilot, lie between 8-10 am and 6-9 pm. However, if you seek better engagement for marketing your brand, consider posting early in the morning at around 7-9 am or late in the night between 8 pm and 11 pm.
Similar to Twitter, Instagram employs an algorithm that displays the latest posts but not in chronological order. Acquiring maximum engagement comes by posting during peak hours.
Later reviewed 12 million Instagram posts and concluded that the best time to upload content lies between 9 and 11 am.
SproutSocial, on the other hand, analyzed 25,000+ of its users' Instagram activity and landed on these insights to post content -
Wednesday at 11 am, and Friday at 10–11 am.
The best day to upload is Wednesday.
Consistent engagement happens Tuesday through Thursday between 10 am and 3 pm.
If you are looking to create intuitive video content for your brand, visit InVideo, which is a video creation platform that serves publishers, brands, and media companies to broaden audience engagement by leveraging the potential of video content.
With over 303 million active monthly users, LinkedIn has become a platform for individuals to connect with colleagues. Companies have begun using LinkedIn business pages to promote their brand.
According to TrackMaven, the ideal time to upload videos on LinkedIn according to the average number of interactions per post per 1,000 followers is on Wednesday at 9 am for B2B and B2C business owners.
TrackMaven has suggested refraining from posting on Sundays because of significantly lower engagement relative to weekdays.
Final Words
With the growing competition, leveraging social media has become imperative for a business to thrive in the digital era. However, even if your brand consistently creates engaging content, you must know the appropriate time frame to upload it on different social media platforms.
Comments