Instagram has become much more than just a photo-sharing app; it has come to represent a massive marketplace for buyers, unleashing a world of opportunities for entrepreneurs to showcase their products to a more targeted audience. While the essential elements such as bio, profile picture, and hashtags help you gain more visibility, it is also important to focus on choosing an engaging theme for your profile that will immediately attract attention.
If you are keen to take the plunge, it is vital to keep up with new features and the latest algorithms being incorporated on this platform. To stay ahead in the game, you must be updated with the best practices of social media. For starters, dimensions are a crucial criterion to ensure that your posts/videos/stories retain the best possible quality and are also optimally displayed across various operating systems and screen resolutions.
Instagram has always been known for using square images, but in recent times, they have adopted additional sizing options for images, paving the way for not just square photos but portrait and landscape ones too. Let’s take a closer look at the Instagram dimensions that you should stick to!
Instagram Post Dimensions
The Ideal Instagram posts dimensions should be of 1080 x 1080 pixels (1:1 ratio). With a standard image width of 1080 pixels, Instagram will retain the original size of your photo, as long as its height is between 566 and 1350 pixels. Make sure it is not less than 320 pixels in width; otherwise the image will appear stretched; on the other hand, if it is more than 1080 pixels wide, it will be shrunk down. Even if your photo is not square, if it manages to maintain these dimensions, you’re good to go!
Instagram Video Dimensions
Instagram videos can be of different types. The ones that appear on your feed should have an aspect ratio of 1.91:1 with the dimension being 1080x608 pixels. If the aspect ratio is 4:5, the dimensions can be 1080x1350 pixels. For carousel videos, the recommended dimensions are 1080x1350 pixels with an aspect ratio of 1:1.
Instagram Story Dimensions
Instagram Stories have emerged as a highly popular trend that looks like it’s here to stay for a long time. Most marketing teams are harnessing the potential of Stories to the fullest, be it to highlight their product, show a happy customer’s feedback, put together behind-the-scenes snippets, and whatnot! Your ideal Instagram Story should be 1080 pixels in width by 1920 pixels height, with an aspect ratio of 9:16. Also, keep in mind that the width should be a minimum of 500 pixels.
If you want your brand to flaunt a thoroughly professional feel while also adhering to an aesthetically pleasing coherence, you should surely follow these dimensions. That way, by preventing pixelation, your content will also look more polished and of high quality. Whether it is for personal or professional reasons, you surely wouldn’t want your images or videos to be cropped off, right?
Now that you know the dimensions, go ahead, give your brand the much-needed exposure, and help it scale greater heights, by tapping on the potential of Instagram as an incredibly effective marketing tool!
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