With the abundance of YouTube channels on the internet these days, making videos that stand out in the crowd has become a big challenge. Unfortunately, simply knowing how to record youtube videos is not enough. You need to do a bit more than that.
The Best Social Media Platforms
What you need to do is to promote your YouTube channel on social media. We'll give you a few good tips on how to go about it. But first, you need to know the best social media platforms where you can promote your channel.
Today with more than 500 million users, Instagram is among the number one social media channel. Although considered to be more visually interesting, there are various ways to promote your video channel there.
Facebook is another solid social platform with more than a billion users at the last count. Ensure that your channel has a presence on this social media channel.
With LinkedIn, you can promote your professional and high-ticket content. In addition, you can collaborate with people who have common interests on this platform.
Don't miss out on this conversational social media channel which can help engage your audience in a big way. Short, catchy, and impactful hooks for your videos are what you want to post on Twitter.
Useful tip: Don’t try to take on all these social media platforms at once. Instead, start with one, monitor your performance, improve it, and move on to the next.
How to Promote Your Channel
Now that you know about the significance of promoting your channel on various social media channels, here’s what else you need to do:
Choose a Suitable Platform
There is a different culture, style, and audience for each platform. Ensure that the platform you choose is in sync with the type of content your channel deals with.
Manage Your Content
Even if you can afford to hire someone to help you, it is not a good idea. You can get the best feeling of the pulse of your channel when you handle it yourself.
Limit Your Promotion Time
Promoting your videos is an important part of managing your YouTube Channel. But don’t do it to the exclusion of all else. You still have videos to shoot.
Identify What Works
You need to see how your content is performing on various social media channels. For example, if you see that your goals aren't being fulfilled on Facebook, you can focus on other platforms like Instagram or Twitter.
Create Captivating Content
Use editing software to add more appeal to your videos. You can use InVideo, a cloud-based video-making app, to take your videos to the next level.
Post Different Content
While posting content on social media channels, vary your content in line with the type of platform. For example, you can share backstage footage on Instagram, links on Facebook, and one-liners on Twitter.
Be Consistent
Last but not least, consistency is the key. Stick to your schedules and post content regularly, preferably at a particular time and day each week. Your viewers and subscribers will appreciate your constant presence.
Conclusion
Promoting your channel isn’t all that complicated. With your channel up and running, you can follow these useful tips. As a result, people will become more aware of your channel and what it stands for, and you may see an increase in views and subscribers.
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