Instagram has slowly become one of the most engaging social media platforms in the contemporary. It was eventually acquired by the social media giant Facebook in 2012 for over USD 1 billion.
Since then, Instagram has introduced tons of new features that allow individuals and businesses to engage with their followers more effectively.
Wondering What Instagram Reels are?
Instagram reels are one such feature that allows users to create catchy and exciting short-form video content for their followers. It’s a 15-second video clip that will enable one to add music and other effects before finally sharing it.
You can use video editing tools like InVideo to make the content more engaging so that it has the potential to go viral. Finding the best time to post on Instagram is one of the most crucial factors that decide the success rate for your reels.
Finding the Right Time for Your Instagram Reels
Timing plays a crucial role when it comes to building social media engagement. Posting the content at the right time can amplify your chances of reaching a wider audience base. It doesn’t necessarily mean that your content will go viral if you post it at the right time.
However, it will undoubtedly increase the probability of your content going viral. It will set you on the right path and make it easier for your Instagram reels to go viral quickly. Let’s explore some practical tips to find the best time to post on Instagram for reel format content.
Know Your Target Audience’s Location
You will be amazed to learn that the Instagram reach allows reels to have a global user base. Finding the right time to publish your Instagram reels requires learning about your target audience’s location.
Learning about your target audience’s location is vital to help you create the most suitable content. Different time zones have different peak hours in a given geographical region.
As per the latest user base stats, the United States has over 130 million Instagram users, followed by India with around 100 million users and then Brazil with about 91 million active users.
One can easily find out about the location of their followers and audience by switching to a ‘creator’ or a ‘business’ account on Instagram. Using the audience insight feature, you can easily see where your audiences are coming from.
Find Out When Your Audience is Awake
If you want to find the right time to post your Instagram reels, you must learn about when your audience is awake. Finding when your audience is awake requires knowing the specific time zones for your target audiences. When your audience is awake and more likely to use the app, posting reel content will certainly increase your engagement rates.
In a Nutshell
Finding out when your audience is awake and where they come from is crucial for Instagram reels because it doesn’t have any scheduling functionality yet.
You need to post reel content in real-time manually. This requires knowing where a large majority of your audience comes from and prioritizing the right time zones. Effective video editing tools like InVideo come in handy when creating catchy videos in less time.
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