With hundreds of hours of video being uploaded onto YouTube every minute, it is a happening place. Therefore, it is the best means of promoting your business and your brand cost-effectively and efficiently.
Setting Up Your YouTube Channel is as Simple as ABC!
Starting your business YouTube channel can be easy if you follow the steps outlined here. You may know about the best time to post on youtube, but you need to have a good YouTube channel to post your videos. So, let’s get started!
Take Care of the Basic Stuff
To create a YouTube channel, you need to have a Google account. If you don’t create one, you get a free YouTube account by default. Log into your YouTube account, go to settings, click "Create a New Channel," and name it.
Provide Your “About” Details
The next step is to fill up the details about your channel, what it stands for, and some information about your company. Next, you will see a prompt in the "about" section. Again, ensure to be as descriptive as possible, highlighting your products and services.
Add Your Cover Photo
Now, you need to upload a good photograph of yourself. It is the first thing people will see on your channel, so ensure to upload an attractive photo of yourself within a maximum file size of 2560 x 1440 pixels as specified by YouTube.
Decide on Your Content
You need to choose your content according to the nature of your business and your audience. There are many ways of creating your content. Whatever you do, make sure that your content is relevant to the name of your channel and your audience.
Time to Shoot!
Now comes the most exciting but tedious part of owning a YouTube channel – shooting videos. First, you must have a good idea about what to shoot, so go ahead and create some footage. Before you know it, you will have shot your first video.
Make Trailers
Once you have a few videos, you can take video grabs from some of them to create a trailer. You can download software from the internet with some cool templates for video trailers. These trailers will give your viewers something to look forward to.
Edit, Edit, and Edit
Once you finish shooting a video, your work isn’t complete until you have edited the footage. InVideo is a platform to help you in all manner of editing functions with a wide range of editing tools and more.
Optimize and Analyze
Needless to say, once your video is ready, you'll upload it to YouTube. However, an important step while uploading and after doing so is to optimize it. You have to perform search engine optimization (SEO) techniques for maximum visibility.
Use YouTube analytics to analyze the number of views and know who is watching your channel. It's free, and you can ensure your videos get the maximum viewership by acting on the information you get from YouTube analytics.
Tweak Your Videos to Make Your Channel Well-Known
Now that you have a few good videos on your channel, optimize them, put them on other social media platforms, and embed them in your blog if you have one. Once you have a good YouTube channel for your business, there is much you can do to promote your brand through your videos.
Comments