Choosing the Perfect Size for Posting Image on Instagram

Instagram is one of the most widely used social media applications that provide an array of features to display your art, work, profession, lifestyle, hobbies, talents, and much more.

Because Instagram is a visual network, following the Instagram post dimensions and the image size guide is critical if you want your posts to have the highest chance of engagement.

When looking for the ideal Instagram post dimensions, you'll find references for appropriate Instagram post dimensions and aspect ratios for each post category. The width-to-height ratio is referred to as the aspect ratio. A square image, for example, has a 1:1 aspect ratio because the height and width are equal. In contrast, the recommended and the best Instagram post dimension for a landscape post is 16:9.

Instagram post dimensions

Instagram allows users to create posts in three different formats: landscape, square, and portrait. For each, the following are the recommended image sizes and aspect ratios:

1080 x 1080px (1:1) for Square

1080 x 566px (16:9) for Landscape/horizontal

1080 x 1350 (4:5) for Portrait/vertical

While many businesses prefer the standard square post, each form has advantages. Square posts are ideal for symmetrical photographs that function well in that shape. 1080 pixels wide by 566 pixels to 1350 pixels high are the best sizes. Instagram's maximum resolution is 1080 pixels wide. Instagram ads now include non-square shapes. You can submit a landscape image with a 1.91 to 1 aspect ratio, the same as the preview image for a Facebook link.

IGTV cover picture dimensions

While IGTV is mainly for videos, you will need to upload photographs for the videos' cover photos. For adding IGTV cover photographs, there are specific image size guidelines that differ from those for posts and Stories.

The recommended resolution for IGTV cover photos is 420px by 654px with a 1:1.55 aspect ratio. You can also use your cover picture to submit a fresh image or a still from your IGTV video.

IGTV post dimensions

While landscape IGTVs are possible, Instagram encourages portrait orientation.

1080 x 1920px (9:16) for Portrait/vertical

1080 x 566px (16:9) for Landscape/horizontal

The advantage of IGTV posts is that you can alter the preview content. Instagram will show the first 15 seconds of the video as a preview. If you choose portrait mode, you may use the “edit preview” to choose between an image and a 15-second video. These settings are not accessible for IGTVs in landscape mode, so keep that in mind when selecting an orientation.

Instagram video post dimensions

1080px x 1080px for Carousel and Square

1080px x 1350px for Portrait

1080px x 608px for Landscape

If you prefer videos for communicating with your audience, you'll want to be sure you have the correct dimensions to make uploading and sharing your content quick.

In general, you should keep your phone in the same orientation that you filmed it in. For example, if you held your phone in portrait mode and recorded a vertical video, it would look best in that orientation. You can use InVideo’s online video editor to get the correct Instagram post dimensions.

Wrapping up!

Getting the perfect picture is not nearly enough for Instagram users. Getting the right filter, right background, and the correct dimensions for your shot is also important. Knowing the correct Instagram post dimension is crucial to take your feed up a notch.