Pastels are everywhere. You open Instagram and see beautiful infographics made using a pastel colour palette. Various Brands use pastels for packaging. Apple also introduced pastel colour phone covers to keep up with the trend.
The trend has been observed on websites, fashion, and interior design as well.
But what is a "pastel" after all? A pastel colour is one that contains enough white to appear pale and soft but still retains its vibrant personality. Soft millennial pink, light azure, creamy mint are the most popular pale colours.
Colours, in general, have the ability to both arouse and excite us. It can make us feel happy, calm, or even depressed. We are constantly exposed to the psychological impacts of colour, whether we are aware of it or not. Colours can encourage us to buy things in addition to identifying brands. Marketers are aware of this consumer behaviour and take advantage of it.
Pastels evoke a wide range of emotions, including love, affection, joy, romance, tranquillity, peace, and satisfaction. They evoke feelings of calm, romanticism, and other delicate and lovely emotions. If you're a business owner seeking the perfect colour palette, pastels are the way to go!
Pastels are lighter, softer, and more relaxing than primary colours because they are less saturated. They bring a sense of happiness and lightness to design schemes. While pastels have long been associated with children's branding, creative designers are rediscovering their capacity to introduce vibrancy and freshness into designs.
Pastels may make your branding identities, products, and marketing designs feel more spring-like and vibrant. They are positive, life-affirming, and joyous.
Pastels in design
Colours are a strong tool in web design because they capture attention, direct the line of sight of your visitors, and evoke emotions. Bold colours aren't the only ones that work. The use of less dominating colours has become increasingly popular in web design. They can be utilised to give your visitors a sense of tranquilly and welcome. Pastels are frequently used to give websites light and joyful tone. Colours in the pastel family can also be employed to create a feminine atmosphere.
Pastel background
When utilised correctly, pastel backgrounds may be a terrific way to add colour to a website without overwhelming the content. Backgrounds with pastel colours can also be utilised to enhance photos.
Pastel logo
Using pastel colours in your logo design can be an excellent method to use colour to express information about your company. Pastel colours provide a more nuanced feeling as well as modernity, which appeals to the consumer. They make logos appear more contemporary and light, which is ideal for a wide range of businesses, from design studios to confectionery stores.
Pastel and vintage
Pastels and vintage go together like peanut butter and jelly. Many websites use this combination to create an instant connection with their audience.
Pastel colours are ideal for eCommerce since they are cheerful and inviting. They are extremely helpful in web design for keeping visitors alert.
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