Running a small business on Instagram is a day and night job. To reach out to your target audience and grow your following from scratch is no easy task. But if you use the right tricks of instagram marketing, you can see significant growth on your page.
Here are eight ways in which you can use Instagram to change the way your business is perceived. Not only that, but you can also use these strategies to gain new followers and attract fresh customers.
1. Good Photos Are of Primary Importance
Even though Instagram is moving towards a more video-based approach, great aesthetic photos are still the base of a good brand on Instagram. Moreover, since your business is product-based, showcasing your clothes in a way that is attractive to the customer is important.
So, hire a good photographer or use your own skills to click gorgeous photos of your clothes and share them on your page.
2. Model Your Own Clothes
The best way to give audiences a glimpse into your products is by modeling them, as this helps your audience understand what a product looks and fits like. Style and model the clothes yourself and share them on your brand's Instagram. You can also use your friends as models for clothes of different sizes.
Your customers will appreciate your effort to show clothes on real, regular people to make them more relatable.
3. Get In On The Reels Trend
Instagram is becoming a video-first platform. So, you must capitalize on Reels to create relatable content around thrift shopping, sustainability, and your products to get noticed by a larger crowd organically. If you want great video templates, you can use InVideo and access their collection while also using it to edit your videos.
4. Use Instagram Shopping
Besides video, the next big thing on Instagram is the shopping interface. Tag your products, lead them back to your website, and catalog through this function to increase web traffic as well as increase your sales.
5. Collaborate With Influencers
The age-old strategy of collaborating with relevant influencers never goes out of fashion. You might get great shoutouts if you have great products, but if you want to increase your chances of reaching a larger audience, reach out to influencers who work with sustainable fashion.
A reel from an influencer with a following as low as 30K can get you more followers and customers than you expect.
6. Use Relevant Hashtags
Another basic strategy that never grows old is using the correct hashtags to grab some organic eyeballs. Create 10 of your own branded hashtags, research the top 10 in your category, and use the top 10 general hashtags to make the most of the 30 tags limit.
7. Create Shareable Content
Likes are no longer the primary metric for content that is widely visible to your audience. So create posts that are shareable and target those people who would want to save your videos for future reference. These two metrics are what Instagram looks at when they show your content to new audiences on the Explore page.
8. Be Available To Answer DMs
Your customer service is of utmost importance. So, whether it is on your emails on Instagram DMs, always be ready to answer queries and help your customers out. Good service definitely makes people want to recommend your brand to others!
In Conclusion
Running a thrift store involves taking care of numerous factors to ensure that your brand sees great success. This guide can help you achieve just that, so keep these tips in mind as you market your products to a large audience.
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